Scent marketing has become a tool retailers are using to give themselves the edge. By diffusing a perfectly selected fragrance, create the ideal atmosphere for customers and employees, positively influencing how they perceive your brand.
Enhance Brand ID
Smell is our most memorable sense. Give your business a signature scent that customers will remember you by.
Stimulate Well Being
Fragrances carry properties that can trigger various emotional responses such as calming or invigorating.
Carefully chosen fragrances create welcoming environments that encourage return visits.
Gourmet aromas such as Chocolate or Tomato Pesto can entice customers to satisfy their cravings
Scent Marketing Strategy
Brand identity and marketing are more critical today than ever before, as more and more businesses and products compete for consumer attention across an ever-increasing variety of channels. Our senses play a vital and complex role in forming our thoughts, impressions, and behaviors. By targeting the senses with scent marketing, brands establish a stronger and enduring emotional connection with their consumers.
It’s Smart Business
Scent is not just different. And, it doesn’t just complete the experience. Scent is one of your most powerful and least expensive ways to connect. By investing your dollars in an aroma marketing strategy, you have an opportunity to add more to your customer experience at a fraction of the cost of other ‘more traditional’ marketing strategies.
Ways to use Scent Marketing in Retail Panama
Improve your corporate image
Visitors appreciate your business better if it smells great. It literally radiates quality – as is scientifically proven. Therefore, use the power of scent and immediately improve your corporate image. Many international commercial chains use scent marketing to retain a stable, global image.
Trigger your customers
Scent marketing triggers people, and smart entrepreneurs use that knowledge to stimulate their customers and other visitors. Calming scents such as vanilla will relax them, and fresh smells like citrus will enliven them. And warm, complex aromas will improve your visitors’ mood and make them stay a bit longer. It’s nice here.
Neutralize bad smells
Nasty smells can greatly affect people’s enjoyment of a place. Unfortunately, it’s quite common to experience these in older business premises, or places where many people come together.
For more information about Scent Marketing in Retail Panama, contact us
- Posted by adminmichael
- On 29 May, 2019
- 0 Comments